In 2012, starting my own business was the furthest thing from my mind. As a reluctant entrepreneur, I haphazardly tackled everything that came my way. I built a solid reputation, and now I am building a solid vision for my future work.

In part, my training in the Director of Operations (DOO) program through The Ops Authority is helping me fine-tune The 25th Hour’s offerings, as is the addition of two new team members; Mellissa and Rylee. More about them and their roles in my January blog, so stay tuned!

When I look back to January 2021, I can honestly say I have finally done the work to arrive at a place of clarity. Earlier in the year, you may recall I wrote about my values and mission and vowed to refine these throughout 2021. I wanted to create a more solid foundation for The 25th Hour and provide strategic direction for my business.

Before this, I spent eight years avoiding this reflective and intense work. I had a “fixed mindset” and a million reasons about why these declarations weren’t necessary. Mostly I chalked it up to being too complicated; I always had something more pressing to do for my clients — always putting them first. I was succeeding in all the projects and tasks I had committed to leading and executing with every one of my clients. I worked diligently and wholeheartedly each day on all aspects of my clients’ businesses, so why did I have to spend time drilling down into value adjectives and a concise mission statement?

Well… it’s simple; Clarity.

Clarity for my current and future clients. Clarity for my ever-growing team and for new teams I would engage. And, most importantly, clarity for me.

Throughout this transformation, I have continued to define my values, and I have a mission statement that resonates. You can read the latest versions here. As The 25th Hour continues to scale, these cornerstone pieces will also evolve. I will continue to reflect and refine our services based on our skills, passions, and expertise. 2022 is shaping up to be a fantastic year filled with more growth and adventures. It’s also a milestone year for me as The 25th Hour turns ten! Time to celebrate!

And with that, I wish you each a safe and happy holiday season. See you in 2022!

#Clarity #Growth #DoTheWork #Evolve #Excel #Celebrate #The25thHour


Transform Your Time: A Strategic Mapping Intensive

If you’re overwhelmed and unsure how to move forward, The 25th Hour’s signature strategic mapping intensive, Transform Your Time, is the answer. It's more than traditional strategic planning. It's a deep dive into seven core pillars of your business, derived from The Ops Authority's Strategic Mapping Model ™.