Reflections

Rebranding is Indeed a Process!

Rebranding is Indeed a Process!

December 1, 2022

I didn’t realize when I started my business ten years ago just how much a visual brand could influence the perception of my business. In 2012, I was a virtual assistant and my logo was an icon of a woman with a ponytail, in heels, typing at a desk.  This wasn’t me, but at the […]

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Strategic Mapping vs Strategic Planning

What is the difference between strategic mapping and strategic planning?

November 1, 2022

You may be familiar with the term strategic planning, but did you know there’s a specific subset of this planning process called strategic mapping? Strategic mapping is a tool that can be used to help businesses achieve their desired outcomes by creating a visual representation of the steps needed to reach those goals. While strategic […]

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The Value of Integrity

August 1, 2022

Last year I did a lot of growth work and made some big mindset shifts related to my business. I got clear on my values, mission, and vision which paved the way for me to create cohesive, succinct, foundational messaging. I now use this important document when communicating what I do and what The 25th Hour stands […]

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April Showers Bring May Flowers

May 1, 2022

Spring is in the air! And I have been thinking about all things that spring brings, not only in nature but in our own internal goals and desires. How many of you are frantically engaging in the act of “spring cleaning”? Or beginning to sow seeds for your gardens, or perhaps sow new habits you […]

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Changing Perspectives

April 1, 2022

We all know what perspective means. We learn about it when we’re children – through interacting with others, through our experiences – even through the shows and movies we watch. Once we have a perspective, it forms our identity, and most of the time, that’s that. But there is value in changing it; in taking […]

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Transform Your Time

January 1, 2022

Happy New Year! Excitement, opportunities, and possibilities! These words come to mind as we embark on a brand new year. Our team has been working to create opportunities for growth and success, not only for The 25th Hour but also for your business! We are thrilled to have created a new strategic offering that will […]

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