Reflections

Rebranding is Indeed a Process!

Rebranding is Indeed a Process!

December 1, 2022

I didn’t realize when I started my business ten years ago just how much a visual brand could influence the perception of my business. In 2012, I was a virtual assistant and my logo was an icon of a woman with a ponytail, in heels, typing at a desk.  This wasn’t me, but at the […]

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Accountability and Repetition

July 27, 2020

Courtesy of Mike Michalowicz from the book, Fix This Next As written in previous blogs, I have become a fan of author and entrepreneur Mike Michalowicz. His Business Hierarchy of Needs hone in on the essence of why business owners go into business. The top levels of the hierarchy, Impact and Legacy, speak to our […]

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An OBM’s Dream: Creating Order

July 20, 2020

Your business has met its need for Order when your business can both survive and thrive without you!Order is the third tier on Mike Michalowicz ‘Business’ Hierarchy of Needs,’ and he lists five core needs to securing Order. We’ve already talked a little about Michalowicz’s book, Fix This Next, in a previous blog. Let’s dive […]

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Fix That Hole in Your Bucket

July 6, 2020

Photo courtesy of Jamestown Cooperage Best-practices is a term used in professional spaces to refer to the tried and true methods which proactively fix our business problems. Sometimes it can feel like everything about the business is a problem. You may start to detach from the “big picture” and feel overwhelmed by your dream of […]

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Integrating Disparate Systems

June 8, 2020

As a Certified Online Business Manager, I now plan projects with an eye toward automating processes. Processes are the way in which we get things done. In my experience, our processes for completing tasks come about haphazardly as our lives get busy. We tend to adopt the quickest process and rarely look back. When that […]

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