Reflections

Rebranding is Indeed a Process!

Rebranding is Indeed a Process!

December 1, 2022

I didn’t realize when I started my business ten years ago just how much a visual brand could influence the perception of my business. In 2012, I was a virtual assistant and my logo was an icon of a woman with a ponytail, in heels, typing at a desk.  This wasn’t me, but at the […]

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Your Business Needs a Bold, Bragging, Badass Boss Lady

December 21, 2020

Y’all want to hear some damn good bragging? Here I go! The 25th Hour has served and supported over 40 businesses in 12 years. Five businesses, in particular, have partnered with The 25th Hour for dependable and timely services for over five straight years. I earned my OBM certification this year to honor my values […]

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You Get What You Pay For – A True Crime Story

September 14, 2020

I was impatient to get this done – to ‘Fix This Next’ if you will – and I rushed to hire help. She was a professional, but our definitions of “professional” were vastly different. Now I had a product I couldn’t use, and I only had myself to blame. Let me tell you the true […]

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Get in the Zone: Don’t Just Volunteer Your Time, Volunteer Your Genius

August 31, 2020

I love an opportunity to manage projects; naturally, I take these skills with me into the community as a volunteer. Bringing my best self to the Greater Williamsburg area helps me connect with my Zone of Genius, my distinct talents as a professional.    There are aspects of entrepreneurship that seem daunting, debilitating, and overwhelming to […]

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