Reflections

Rebranding is Indeed a Process!

Rebranding is Indeed a Process!

December 1, 2022

I didn’t realize when I started my business ten years ago just how much a visual brand could influence the perception of my business. In 2012, I was a virtual assistant and my logo was an icon of a woman with a ponytail, in heels, typing at a desk.  This wasn’t me, but at the […]

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People Matter Most

February 1, 2022

I’ve worked with many people over the lifespan of my business – each unique and skilled in different areas, each with a purpose beyond assisting The 25th Hour. With that, let me tell you a bit about my amazing team. Last year, I found Mellissa. You could say we collided in an advantageous way (a […]

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Progress

December 1, 2021

In 2012, starting my own business was the furthest thing from my mind. As a reluctant entrepreneur, I haphazardly tackled everything that came my way. I built a solid reputation, and now I am building a solid vision for my future work. In part, my training in the Director of Operations (DOO) program through The […]

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Growing Your Business

November 1, 2021

What comes to mind when you read my blog title? Growth can imply many things. Often, what comes to mind immediately are things like scalability, a higher profit margin, more clients, more… more… more. And while this can be true, growth can be something completely different. It can mean drilling down into what matters most […]

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Follow the Ball

March 8, 2021

February 2021 marked the month I declared my Core Values. In case you missed it, you can read all about it here: My Values: Putting Your Business First. This month I am thinking about my next steps: to get clear on my Mission and Vision. Years ago, one of the most pivotal people in my […]

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You’re a Force of Gravity – Don’t Fall Victim to Time

October 12, 2020

“I have more than enough time to do everything that’s on my list!”… says no one I know, including the team at The 25th Hour! Even during a nationwide shutdown, supposedly with nothing but time on our hands; we tend to believe that time has escaped us. We didn’t master that new skill; we didn’t […]

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