Reflections
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I didn’t realize when I started my business ten years ago just how much a visual brand could influence the perception of my business. In 2012, I was a virtual assistant and my logo was an icon of a woman with a ponytail, in heels, typing at a desk. This wasn’t me, but at the […]
Read MoreI’ve worked with many people over the lifespan of my business – each unique and skilled in different areas, each with a purpose beyond assisting The 25th Hour. With that, let me tell you a bit about my amazing team. Last year, I found Mellissa. You could say we collided in an advantageous way (a […]
Read MoreIn 2012, starting my own business was the furthest thing from my mind. As a reluctant entrepreneur, I haphazardly tackled everything that came my way. I built a solid reputation, and now I am building a solid vision for my future work. In part, my training in the Director of Operations (DOO) program through The […]
Read MoreWhat comes to mind when you read my blog title? Growth can imply many things. Often, what comes to mind immediately are things like scalability, a higher profit margin, more clients, more… more… more. And while this can be true, growth can be something completely different. It can mean drilling down into what matters most […]
Read MoreFebruary 2021 marked the month I declared my Core Values. In case you missed it, you can read all about it here: My Values: Putting Your Business First. This month I am thinking about my next steps: to get clear on my Mission and Vision. Years ago, one of the most pivotal people in my […]
Read More“I have more than enough time to do everything that’s on my list!”… says no one I know, including the team at The 25th Hour! Even during a nationwide shutdown, supposedly with nothing but time on our hands; we tend to believe that time has escaped us. We didn’t master that new skill; we didn’t […]
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