Reflections

Rebranding is Indeed a Process!

Rebranding is Indeed a Process!

December 1, 2022

I didn’t realize when I started my business ten years ago just how much a visual brand could influence the perception of my business. In 2012, I was a virtual assistant and my logo was an icon of a woman with a ponytail, in heels, typing at a desk.  This wasn’t me, but at the […]

Read More

Transitions

September 1, 2022

A lot is happening on the homefront this month. My son has embarked on his middle school chapter – new school, (many) new people, new environment, and my daughter headed off to Kindergarten and rode a school bus for the first time! There will be a lot of firsts for these two and, with that, […]

Read More

The 25th Hour 2.0

July 1, 2022

As I have gained more clarity about how The 25th Hour works with small businesses and upgraded my offerings, I have also been toying with the idea of tweaking my website. You know, freshen it up a bit to reflect The 25th Hour’s new reality. I’m pleased to share I’m officially headed down that path! For years […]

Read More

How to Empower Business Partnerships and Get Through “Sticky” Situations

October 26, 2020

Two heads are always better than one, but inevitably tensions will rise, and then it’s simply best to pause. Saying less and listening more will get you back on track to produce positive results faster. In the past, I have written about Michael Bungay Stanier’s coaching approach as an excellent leadership method to use with […]

Read More

You Get What You Pay For – A True Crime Story

September 14, 2020

I was impatient to get this done – to ‘Fix This Next’ if you will – and I rushed to hire help. She was a professional, but our definitions of “professional” were vastly different. Now I had a product I couldn’t use, and I only had myself to blame. Let me tell you the true […]

Read More

Fix That Hole in Your Bucket

July 6, 2020

Photo courtesy of Jamestown Cooperage Best-practices is a term used in professional spaces to refer to the tried and true methods which proactively fix our business problems. Sometimes it can feel like everything about the business is a problem. You may start to detach from the “big picture” and feel overwhelmed by your dream of […]

Read More