Reflections

Rebranding is Indeed a Process!

Rebranding is Indeed a Process!

December 1, 2022

I didn’t realize when I started my business ten years ago just how much a visual brand could influence the perception of my business. In 2012, I was a virtual assistant and my logo was an icon of a woman with a ponytail, in heels, typing at a desk.  This wasn’t me, but at the […]

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People Matter Most

February 1, 2022

I’ve worked with many people over the lifespan of my business – each unique and skilled in different areas, each with a purpose beyond assisting The 25th Hour. With that, let me tell you a bit about my amazing team. Last year, I found Mellissa. You could say we collided in an advantageous way (a […]

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How to Empower Business Partnerships and Get Through “Sticky” Situations

October 26, 2020

Two heads are always better than one, but inevitably tensions will rise, and then it’s simply best to pause. Saying less and listening more will get you back on track to produce positive results faster. In the past, I have written about Michael Bungay Stanier’s coaching approach as an excellent leadership method to use with […]

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Get in the Zone: Don’t Just Volunteer Your Time, Volunteer Your Genius

August 31, 2020

I love an opportunity to manage projects; naturally, I take these skills with me into the community as a volunteer. Bringing my best self to the Greater Williamsburg area helps me connect with my Zone of Genius, my distinct talents as a professional.    There are aspects of entrepreneurship that seem daunting, debilitating, and overwhelming to […]

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Finding My Niche

June 15, 2020

“Niching down” will ultimately improve my customer’s experience and satisfaction. This is something I’ve struggled with for years. Though to some, it sounds counter-intuitive, narrowing down whom I choose to work with will not limit my ability to serve a diverse clientele. Finding a niche is necessary for a small business, as the entrepreneur can […]

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