Reflections

Rebranding is Indeed a Process!

Rebranding is Indeed a Process!

December 1, 2022

I didn’t realize when I started my business ten years ago just how much a visual brand could influence the perception of my business. In 2012, I was a virtual assistant and my logo was an icon of a woman with a ponytail, in heels, typing at a desk.  This wasn’t me, but at the […]

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Strategic Mapping vs Strategic Planning

What is the difference between strategic mapping and strategic planning?

November 1, 2022

You may be familiar with the term strategic planning, but did you know there’s a specific subset of this planning process called strategic mapping? Strategic mapping is a tool that can be used to help businesses achieve their desired outcomes by creating a visual representation of the steps needed to reach those goals. While strategic […]

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The Value of Integrity

August 1, 2022

Last year I did a lot of growth work and made some big mindset shifts related to my business. I got clear on my values, mission, and vision which paved the way for me to create cohesive, succinct, foundational messaging. I now use this important document when communicating what I do and what The 25th Hour stands […]

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What Is A Director of Ops, and Why You Might Need One

June 1, 2022

You’ve likely seen a few of my posts celebrating my newest certification: Director of Operations (DOO). It’s a role that I grew into with my longest-standing client, and now I have officially gone through a program that certifies me as such. Working with clients, developing my own business, and raising two small children is a […]

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April Showers Bring May Flowers

May 1, 2022

Spring is in the air! And I have been thinking about all things that spring brings, not only in nature but in our own internal goals and desires. How many of you are frantically engaging in the act of “spring cleaning”? Or beginning to sow seeds for your gardens, or perhaps sow new habits you […]

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Progress

December 1, 2021

In 2012, starting my own business was the furthest thing from my mind. As a reluctant entrepreneur, I haphazardly tackled everything that came my way. I built a solid reputation, and now I am building a solid vision for my future work. In part, my training in the Director of Operations (DOO) program through The […]

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