Why you can’t set goals without a mission, vision, and values

January 1, 2023

As a business person, it’s important to set goals for your company. But without a mission, vision, and values statement, you might not be as successful as you would hope. These statements provide the foundation and direction for your goals, helping you stay focused and motivated as you work towards them. The best way to […]

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Finding My Niche

June 15, 2020

“Niching down” will ultimately improve my customer’s experience and satisfaction. This is something I’ve struggled with for years. Though to some, it sounds counter-intuitive, narrowing down whom I choose to work with will not limit my ability to serve a diverse clientele. Finding a niche is necessary for a small business, as the entrepreneur can […]

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