Reflections

Rebranding is Indeed a Process!

Rebranding is Indeed a Process!

December 1, 2022

I didn’t realize when I started my business ten years ago just how much a visual brand could influence the perception of my business. In 2012, I was a virtual assistant and my logo was an icon of a woman with a ponytail, in heels, typing at a desk.  This wasn’t me, but at the […]

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The Profit Habit

August 1, 2021

“Profit is not an event. Profit is a habit. ” Mike Michalowicz I have to admit — I have this book, but I haven’t yet read it in its entirety. I have read, listened to, and researched pieces of it, and it remains on my top-ten list of books to read and reference in the […]

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Professionalism at its Best

June 1, 2020

The week of June 1-7 is National Business Etiquette Week, and a good time to set an intention. Photo by Jon Tyson on Unsplash Let’s practice an etiquette in business that reminds others what you appreciate and find meaningful and not confuse etiquette with outdated business decorum that can silence and overlook professional women and […]

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