Reflections

Rebranding is Indeed a Process!

Rebranding is Indeed a Process!

December 1, 2022

I didn’t realize when I started my business ten years ago just how much a visual brand could influence the perception of my business. In 2012, I was a virtual assistant and my logo was an icon of a woman with a ponytail, in heels, typing at a desk.  This wasn’t me, but at the […]

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Strategic Mapping vs Strategic Planning

What is the difference between strategic mapping and strategic planning?

November 1, 2022

You may be familiar with the term strategic planning, but did you know there’s a specific subset of this planning process called strategic mapping? Strategic mapping is a tool that can be used to help businesses achieve their desired outcomes by creating a visual representation of the steps needed to reach those goals. While strategic […]

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A Decade of Business Transformation

October 1, 2022

Happy Anniversary to The 25th Hour! Happy Anniversary to ME! Do you remember when you turned 10? Double digits. Two hands to count. A decade! It was a big deal, right? Well, this month marks a very special anniversary for my evolving business. Ten years ago, I took a leap of faith and started The […]

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Transitions

September 1, 2022

A lot is happening on the homefront this month. My son has embarked on his middle school chapter – new school, (many) new people, new environment, and my daughter headed off to Kindergarten and rode a school bus for the first time! There will be a lot of firsts for these two and, with that, […]

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The Value of Integrity

August 1, 2022

Last year I did a lot of growth work and made some big mindset shifts related to my business. I got clear on my values, mission, and vision which paved the way for me to create cohesive, succinct, foundational messaging. I now use this important document when communicating what I do and what The 25th Hour stands […]

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The 25th Hour 2.0

July 1, 2022

As I have gained more clarity about how The 25th Hour works with small businesses and upgraded my offerings, I have also been toying with the idea of tweaking my website. You know, freshen it up a bit to reflect The 25th Hour’s new reality. I’m pleased to share I’m officially headed down that path! For years […]

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